My clients called me on a Saturday afternoon with great news – they had found a wonderful new home they wanted to buy and we needed to write up an offer for that home right away.
But to buy that new home, they needed to sell their 4-bedroom home in the Cherrydale neighborhood of Arlington … and sell it FAST!
So, I met with them the following day (a Sunday) and we devised a plan to get their home sold fast and for top dollar using my proven Get It Sold System™.
Strategy To Get The Highest Price
Based on my precise analysis of recent home sales in Cherrydale, the home’s condition and amenities, and what was happening in the Arlington real estate market, I suggested we price the home slightly lower than market to attract multiple offers, get a great price, and get it under contract quickly.
Make It Look Great
I worked closely with my clients and made specific staging suggestions for making the floor plan feel more open and “show-ready” for potential buyers.
To that end, some furniture was removed, the rest was rearranged, and the home was de-cluttered.
A few small home décor items, like the fresh bouquet of flowers on the dining table (as shown above) were also purchased to add warm dashes of color and little pops of pizazz.
Marketing the Home To Buyers
Once the house was looking its best, my professional photographer captured vivid, high-quality images of the home. Only the best images were selected and used for the MRIS listing where local real estate agents find properties for their buyers.
The listing was also featured on all the major home search websites (Realtor.com, Trulia, Zillow, etc.).
But most importantly, I created a unique custom website to feature the fantastic photos of the home (1600StaffordSt.com) that’s “mobile responsive,” which essentially means the site looks great on all kinds of devices: phones, tablets, laptops and desktops.
I also notified top local Realtors® to ensure they told their Arlington buyers.
Moreover, to encourage potential buyers to make their best offer quickly, we set an offer submission deadline of Monday night.
The Result: The Home Sold For $30,000 Over List Price
Our plan worked!
About 100 people visited the house in the four days it was on the market and we received five offers – with four at list price or above.
We also received escalation clauses and contracts without the usual financing and home inspection contingencies.
In the end, my client’s home sold for $860,000, which was $30,000 over list price!
It took a little over a week from our first meeting to have the home under contract. This detail was absolutely critical because the purchase of their new home was contingent on the sale of their current Cherrydale home.
Congratulations to my clients! I am so happy for them!
Have questions? Or want to buy or sell in Arlington, Virginia?
